Ingredients··5 min read

What Are 'Natural Flavors'? The Truth Behind the Label

What are 'natural flavors' really? The truth behind the fourth most common ingredient on food labels.

"Natural flavors" appears on ingredient lists so frequently that most people glaze right over it. It's in sparkling water, yogurt, granola bars, and virtually everything.

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The FDA Definition

According to the FDA, a "natural flavor" is any substance derived from a plant or animal source whose primary function is flavoring, not nutrition.

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