Labeling TermsCaution — Use Sparingly

Natural Flavors

Also known as: Natural FlavoringNatural Flavor Extract

Definition

According to the FDA (21 CFR 101.22), 'natural flavor' is any flavoring derived from a plant or animal source — including fruits, vegetables, herbs, bark, roots, meat, seafood, poultry, eggs, or dairy — through heating, distillation, or fermentation. A single 'natural flavor' listing can contain dozens of individual chemical compounds, solvents, emulsifiers, and preservatives.

Why It Matters

'Natural flavors' is the 4th most common ingredient listed on food labels in the US (after salt, water, and sugar), yet it is essentially a black box. Manufacturers are not required to disclose the individual compounds that make up a 'natural flavor.' It can legally contain incidental additives like propylene glycol (a solvent), BHA (a preservative), or polysorbate 80 (an emulsifier) without separate disclosure.

Commonly Found In

Nearly all packaged foodsSparkling waterYogurtJuiceChipsProtein bars

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